See what your business is too close to see.

A client spent months preparing for a major opportunity. In the room, I realized the strategy wasn't wrong—the customer's priorities had simply changed. Listening instead of forcing the prepared pitch opened the door to an entirely new opportunity and ultimately helped my client win both.

What started as a practical way to give a new sales team reliable customer information became something much larger. The CRM created efficiencies across the organization—and revealed that the bigger opportunity wasn't only better technology, but better visibility between the people using it.

A client wanted to grow into new geographic markets, but adding salespeople wasn't necessarily the answer. By understanding how the right customers actually made decisions—and preparing the business before the opportunity arrived—one relationship grew into purchasing across 26 locations within approximately a month.

My client's client needed more people to show up. I saw an opportunity to connect the goals of the local organization, a larger association, educators, vendors, manufacturers and my client. The resulting model grew non-member attendance to approximately 47% and eventually expanded across 11 states.